He is infamous for being a Tottenham season ticket holder (although he apparently denies it - and Llambias once said Ashley was a Chelsea fan!); and there is no sense nor reason why he bought into Newcastle United FC.
But, after a year of trying to sell the club (and having no serious interest) he decided enough was enough, and set out his stall to make the lives of the Geordie public a MISERY!
He ridiculed Kevin Keegan so much the Geordie Messiah took a walk; and the same tactic is being used again to get Alan Pardew to tear up his eight year contract and get out of Dodge!
Joe Kinnear's return to Newcastle United is the latest piece of Ashley astonishment.
Even if it is a reprise of a previous routine, it has been no less effective in its achievement of shock and awe. Actions will always drown out words in Ashley’s world.
The simplest formula to successfully owning Newcastle is to keep the Toon Army happy, but nothing is further from Ashley's mind.
He has £2.5 billion - answers to no-one - and Newcastle United is his little toy to do with as he sees fit.
When you are a self-made billionaire, the angry complaints of 52,000 football fans would not seem to matter.
Ashley stumbled upon Alan Pardew in a London casino, they had a couple of drinks, and the former West Ham manager slipped Ashley his card.
“Hughton is a Geordie” was the ultimate accolade the Toon Army could bestow on Chris Hughton, but he was removed within weeks of a 5-1 thrashing of Sunderland, despite his newly-promoted team punching well above its weight.
United went into their penultimate match of the 2012-13 season with relegation a real prospect.
Who better to turn the ship around than a 66-year-old whose management "skills" of five wins in 26 matches took them to relegation of 2008-9?
The overriding suspicion is that Kinnear is a Trojan horse to smoke Alan Pardew out from his eight-year contract.
Gustavo Poyet, looking for work after suspension and fall-outs at Brighton, is now being linked with Newcastle.
Poyet (like Kinnear) is the Tottenham Old Guard.
He is a friend and former team-mate of Dennis Wise, the member of the “Cockney Mafia” whose presence was the first indication of the Keegan revival going awry.
On the face of it, Kinnear is IN to get Pardew OUT ... then the fat little Irishman will follow soon after.
We live in an era where the director of football is finally becoming acceptable in the English game ... but you DON'T bring in a little toe-rag like Kinnear ... unless there's some hidden meaning.
Kinnear is not that type of man. Not cultured, his ideas that are 25 years out of date, and when put in front of a media scrum it becomes a circus.
“Some are talking out of their backsides, a load of tosh,” he said when asked to deliver his message to doubtful fans. “I'm not accepting it, as simple as that. I have certainly got more intelligence than them, that’s a fact.”
HE'S A TOSSER - NOTHING MORE - NOTHING LESS!
But he will get Pardew out ... mark my words!
WE TELL IT AS IT IS - NO BULLSHIT!
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