Derek Llambias: "With the renaming, whatever brand it was, it was always going to be whatever brand it was St James' Park.
"So I can clear it up, for the remainder of this season, we already have sportsdirect.com on the Gallowgate, so we would like to take that branding through the rest of the stadium and on the outside where you see St James' now, we would like to have sportsdirect.com@St James' so it can showcase it to whoever is out there who wishes to buy the package."