Newcastle United find themselves in familiar territory in the top flight under Mike Ashley's leadership - in the relegation zone.
A dramatic turnaround in results is now required after United became the sixth side in Premier League history not to earn a win in the first 10 matches.
The most concerning statistic from the weekend is the fact that all six of those sides went on to be relegated.
Newcastle's most recent relegation seasons were 1989, 2009 and 2016.
But how does the current situation compare?
Here's a look back at how things were looking at the 10-game stage of their last three nightmare campaigns.
Newcastle had made a poor start after a move to sell Gazza to Tottenham Hotspur failed to pay off.
New signings such as Dave Beasant, John Hendrie, Andy Thorn and John Robertson struggled to make an impact.
By the 10-game stage, however, Newcastle had changed manager after Willie McFaul lost his job following a 3-0 home defeat against Coventry City.
But the Magpies had five points in the bag by then.
Jim Smith's arrival resulted in another win against Middlesbrough but even with eight points on the board, Newcastle still went down in May 1989.
Points after 10 games: 8 points
Where do you start with this woeful season?
In short, Kevin Keegan fell out with Dennis Wise and walked out before the club turned to Joe Kinnear to guide the club away from danger.
Kinnear suffered a heart attack by February and after Chris Hughton failed to lift the team up the table, Alan Shearer was handed an eight-game rescue mission.
But nothing paid off from United and they were relegated on the last day at Aston Villa.
The omens never looked good though and at the same 10-game stage they had just seven points in the bag.
Four of them had been earned by Keegan in the first two games.
Points after 10 games: 7 points
Steve McClaren's arrival had been met with cautious enthusiasm by some fans in summer 2015.
But the struggles from the previous campaign - which resulted in a last day win over West Ham to secure top-flight safety - continued.
Although, McClaren's side did go one better than the current side.
They won at the ninth time of asking and they ensured they had six points stacked up before game 10.
Yet despite Rafa Benitez coming in and helping the team end the campaign strongly, he couldn't prevent relegation.
Points after 10 games: 6
Well here we are going into the 11th game with just three points on the board.
Say what you want about Rafa Benitez's tactics, but the manager didn't get the full backing he needed in the summer and the squad looks light going into the long hard winter ahead.
Somehow, Benitez will have to find 37 points - assuming 40 is a safety guarantee - from the next 28 games.
There's not much room for error is there?
03/11/2018 Newcastle United v Watford
10/11/2018 Newcastle United v A.F.C. Bournemouth
26/11/2018 Burnley v Newcastle United
01/12/2018 Newcastle United v West Ham United
05/12/2018 Everton v Newcastle United (19.45)
08/12/2018 Newcastle United v Wolverhampton
SOUTHAMPTON 0 NEWCASTLE 0
Dubravka, Yedlin, Lascelles, Fernandez, Dummett, Ritchie, Shelvey, Diamé (Ki Sung-yueng 76), Kenedy, Pérez (Rondón 69), Muto (Atsu 80)
Subs: Schär, Manquillo, Joselu, Darlow
NEWCASTLE 0 BRIGHTON 1
Dubravka, Yedlin, Lascelles, Fernandez, Dummett, Ritchie, Shelvey, Diamé, Kenedy, Pérez, Muto (Joselu 74)
Subs: Schär, Murphy, Hayden, Manquillo, Darlow, Atsu
MAN UTD 3 NEWCASTLE 2 (Kenedy, Muto)
Dubravka, Yedlin, Lascelles, Fernandez, Manquillo, Ritchie, Shelvey, Diamé, Kenedy (Murphy 68), Pérez (Joselu 88), Muto (Atsu 78)
Subs: Schär, Hayden, Darlow
NEWCASTLE 0 LEICESTER 2
Dubravka, Yedlin (Manquillo 80), Lascelles, Clark, Kenedy, Ritchie (Murphy 65), Diamé, Shelvey, Atsu, Pérez (Muto 69), Joselu
Subs: Schär, Hayden, Darlow, Longstaff
CRYSTAL PALACE 0 NEWCASTLE 0
Dubravka, Yedlin, Lascelles, Fernandez, Dummett, Ritchie (Atsu 73), Diamé, Shelvey, Kenedy, Pérez (Muto 81), Rondón (Joselu 45)
Subs: Clark, Ki Sung-yueng, Manquillo, Darlow
NEWCASTLE 1 ARSENAL 2 (Clark)
Dubravka, Yedlin, Lascelles (Clark 45), Fernandez, Dummett, Ritchie (Muto 79), Hayden, Diamé, Murphy (Kenedy 69), Pérez, Joselu
Subs: Shelvey, Rondón, Manquillo, Dar
MAN CITY 2 NEWCASTLE 1 (Yedlin)
Dubravka, Yedlin, Lascelles, Fernandez, Clark (Murphy 81), Dummett, Kenedy (Atsu 54), Diamé, Ki Sung-yueng, Pérez, Rondón (Joselu 73)
Subs: Muto, Sterry, Darlow, Longstaff
NOTTINGHAM FOR 3 NEWCASTLE 1 (Rondon)
Darlow, Sterry, Schär, Fernandez (Pérez 69), Clark, Atsu, Longstaff, Ki Sung-yueng, Kenedy, Muto (Murphy 77), Joselu (Rondón 82)
Subs: Elliot, Dummett, Diamé, Yedlin
NEWCASTLE 1 CHELSEA 2 (Joselu)
Dubravka, Yedlin, Schär (Muto 79), Fernandez, Clark, Dummett, Ritchie, Diamé, Ki Sung-yueng, Murphy (Pérez 73), Rondón (Joselu 62)
Subs: Sterry, Darlow, Atsu, Longstaff
CARDIFF 0 NEWCASTLE 0
Dubravka, Manquillo (Hayden 45), Lascelles, Clark, Dummett, Ritchie (Murphy 70), Shelvey, Diamé, Kenedy, Pérez (Muto 65), Joselu
Subs: Ki Sung-yueng, Rondón, Fernandez, Darlow
NEWCASTLE 1 TOTTENHAM 2 (Joselu)
Dubravka, Yedlin (90+2), Lascelles, Clark, Dummett, Ritchie (Atsu 69), Shelvey, Diamé, Kenedy, Pérez (Muto 81),Joselu (Rondón 59)
Subs: Ki Sung-yueng, Schär, Manquillo, Darlow