I still cringe when I think back to Central Station last summer when Kinnear was spotted by a fan and he explained he was heading off to check on a player.
Who was the player? Well ... Joe didn't know: "I'm not sure what he's called but I've got a photo of him."
Gus Poyet refused to work with a 'director of football', but Alan Pardew doesn't have the balls to tell Ashley he doesn't need Kinnear.
But, if we DO buy this transfer window, Kinnear will take the credit.
Gus Poyet: "I was involved in the opinions and the decisions about players before, but Roberto De Fanti was doing his job.
"Now we are doing it a little bit different - sharing a little bit more responsibility. I am doing a bit more work. It is maybe the difference between being a head coach and a manager. I am half and half now.
"My phone has been a bit more busy than last week but I have no problem with that.
"It's hands on and that's how it should be.
"We will see how we manage to finish the transfer window."
There is a natural distrust of Directors of Football on Tyneside because of Dennis Wise, and it certainly hasn't eased with the appointment of Kinnear.