And having competition from the excellent Evening Chronicle, which is usually first with the cutting-edge material, it has its problems.
This site (NewcastleUtd-Mad) gets more than twenty times its readership in a week, going on page hits, showing how far the Sunday Sun has dropped down the pecking order.
On Sunday they revamped the story that Spanish coach Marcelino was Mike Ashley's prefered choice of manager ... claiming he "turned down an approach from an English club before joining Real Zaragoza" and suggesting that club was Newcastle.