Mike Ashley has taken war of words with Kevin Keegan to a new level as the troubled Toon owner does his talking from afar (as always) ... from the States as a matter of fact.

The war of words surrounding Newcastle has escalated, but as always, Ashley refuses to stand in front of the media and answer their (or the fans') questions.

As always, he came out with a statement ... and will NOT face the press.

Thinking he is a 'law unto himself', he came out with an amazing dig at Kevin Keegan with a lot of schoolboy comments leading with "the fact is; the fact is, the ..."

Well Mr Ashley ... THE FACT IS ... what you told the sponsors (the ones who refused to re-new this season) is NOT what you put in your statement.