Chelsea manager Maurizio Sarri said "very important" Willian "has to stay" with the club after the winger scored a spectacular goal to give the Blues a win over Newcastle.
Willian curled the ball past Martin Dubravka in the 57th minute after Ciaran Clark's header had cancelled out Pedro's opener.
Earlier this week, the Blues reportedly rejected a player-plus-cash bid from Barcelona for the 30-year-old Brazilian in a deal that would have also seen Barca winger Malcom move to Stamford Bridge.
"For us Willian is really a very important player," said Sarri. "We need wingers, so we need Pedro, we need (Callum Hudson-) Odoi, we need Willian of course.
"In this moment, he's a fundamental player - he has to stay with us."
Willian joined Chelsea from Russian side Anzhi Makhachkala in a £30m deal in August 2013 and has helped the Blues win the Premier League twice, the FA Cup and the League Cup.
When asked about the transfer speculation, he replied: "My future is here at Chelsea, I don't know what you're talking about."
Chelsea are now fourth, one point behind third-placed Tottenham, but six points clear of Arsenal, who they face at Emirates Stadium in their next game on 19 January, while the Magpies have dropped into the relegation zone.
Chelsea had failed to score in their previous two league matches at Stamford Bridge - a 1-0 loss to Leicester and a goalless draw with Southampton - but they netted in the ninth minute when Pedro collected David Luiz's ball over the top, took a touch, then shot past Dubravka for his seventh goal of the season.
However, with Eden Hazard again featuring as a 'false nine' with Olivier Giroud on the bench and Alvaro Morata left out of the squad, they struggled to create further clear-cut chances before Clark equalised, powerfully heading in from Matt Ritchie's corner.
There were boos heard inside Stamford Bridge at half-time, but Sarri's side were greatly improved in the second half, with Hazard a much more prominent threat.
The Belgian led Chelsea's attack, which resulted in their second goal as he ran at the Newcastle defence, offloaded to Willian who, from a tight angle, cut inside onto his right foot and curled a beautiful effort past Dubravka with the ball going in off the post.
With nine minutes left, 18-year-old Callum Hudson-Odoi, the subject of a £35m bid from German champions Bayern Munich, came on for only his second Premier League appearance.
The home fans chanted "we want you to stay" in the direction of the talented winger, who was part of England's Under-17 World Cup triumph in 2017 and has 18 months left on his current Chelsea deal.
Newcastle drop into the bottom three.