The Magpies head for the Stadium of Light on Sunday determined to break a run of five successive defeats by arch-rivals Sunderland.
They do so having ended their wait for a first Barclays Premier League victory of the season with last Sunday's resounding 6-2 win over Norwich to meet a bottom-of-the-table Black Cats side still to collect three points from a game since the start of the campaign.
For fans of both clubs, it is one of the two most important fixtures of the season, and while McClaren is well aware of what it means, he does not want his players to be caught up in the hype.
He said: "It's just another game. We don't know anything about the five previous ones and I don't know, half of the team probably won't either.
"It's a fresh game, new game, great opportunity and why should we approach this game any differently than we approached Chelsea, Manchester United, Manchester City, Norwich?
"We have to approach every game the same. This game is massive for the fans and I know there is a determination in this club and always will be to get that win for the fans."
Spirits have been raised significantly on Tyneside in recent days in the wake of the win over Norwich, which saw Newcastle play some of their best attacking football of the campaign to date, although some of their defending was less than water-tight.
But McClaren admits is is simply too close to call as he attempts to drag his club out of the relegation zone.
He said: "I don't think there are any favourites in this game. Anyone can look at past records and say, 'Sunderland will be the favourites', or say, 'You got your first win, so you are the favourites'.
"No, in the position that we are in, I don't think you can call the game. It's a derby game, form goes out of the window, old cliches - [Sunderland boss] Sam [Allardyce] will be saying them tomorrow - and they are true.
"It's a one-off game, a tough one. You can't control the result, just how you play, how you perform and we really have to perform well on Sunday to get a result."
THE TOON'S GREATEST 100 PLAYERS ... EVER!
AMAZON: http://www.amazon.co.uk/The-Toons-Greatest-Players-EVER/dp/132629685X
Available from M&M News, in Newcastle.
This book is a collection of the 100 Greatest Newcastle United players of all time, as voted for by NewcastleUtd-Mad.co.uk readers and a panel of journalists who contribute to the website. The players are in an order of five-per-chapter, counting down from 100 to Newcastle United's greatest ever player (as viewed by the author), but the whole point of the book is for YOU (the reader) to decide who goes where. The list is not, by any means, definitive. As with all books of this nature, whether it be "Greatest Albums"; "Best Movies Of All Time"; or "Top 100 Pin-Ups Of The Year" ... no two people have exactly the same opinion. There will be controversy over who is on the list, and chances are, more controversy over who is not. Here are the best of the best. I have painted the picture with each player's profile. Where they end up in the league of NUFC's Greatest is up to you. Because YOU have the final word.
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THE TOON'S GREATEST 100 PLAYERS ... EVER!
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NEWCASTLE UNITED
Fri 10th July (8pm BST)
Gateshead FC 0 Newcastle Utd 1 (Cisse pen)
(First half): Darlow, Janmaat, Haidara, Lascelles, Williamson, Anita, Colback, Gouffran, Cisse, Sissoko, De Jong. (Second half): Woodman, Bigirimana, Satka, Good, Ferguson, Tiote, Obertan, Aarons, Perez, Armstrong, Riviere.
Tue 14th July (8pm CT)
Club Atlas (MEX) 2 Newcastle Utd 1 (Sissoko)
Krul (Darlow 46); Janmaat (Bigirimana 72), Williamson, Lascelles, Haidara (Ferguson 72); Anita, Colback; Sissoko (Obertan 72), de Jong (Perez 72), Gouffran (Aarons 72); Cisse (Armstrong 72).
Sat 18th July (8pm UTC)
Sacramento Republic FC (USA) 0 Newcastle Utd 1 (og)
Krul (Woodman 46), Janmaat, Williamson, Lascelles (Taylor 46), Haïdara, Anita, Colback, Sissoko, Obertan (Aarons 69), de Jong (Perez 69), Cissé (Wijnaldum 69).
Tue 21st July (7.30pm UTC)
Portland Timbers (USA) 4 Newcastle Utd 3 (Wijnaldum, Aarons 2)
Darlow (Woodman 46), Bigirimana, Satka, Ferguson, Aarons; Abeid (Anita 65), Wijnaldum (Janmaat 46), Gouffran (De Jong 76), Sissoko (Obertan 46), Ayoze, Cisse (Armstrong 46).
Sun 26th July (1pm BST)
Sheffield United 2 Newcastle Utd 2 (Wijnaldum, de Jong)
Krul, Janmaat, Williamson, Taylor (Lascelles 69), Haïdara, Anita (Obertan 59), Colback, Sissoko (Abeid 80), Wijnaldum (De Jong 73), Perez (Aarons 45), Cissé (Armstrong 80)
Wed 29th July (7.45pm BST)
York City 2 Newcastle Utd 1 (Perez)
Darlow (Elliot HT); Bigirimana, Lascelles, Satka, Ferguson; Abeid, Gouffran; Aarons (Kemen 59), De Jong, Perez; Mitrovic (Suddick 70)
Sat 1st August (3pm BST)
Newcastle Utd 0 Borussia Mönchengladbach 1
Krul, Janmaat (Mbemba 62), Williamson, Taylor, Haïdara, Anita (De Jong 75), Colback, Sissoko (Perez 81), Obertan (Aarons 62), Wijnaldum, Cissé (Mitrovic 62).
Sunday August 9
NEWCASTLE UTD 2 SOUTHAMPTON 2 (Cisse, Wijnaldum)
Krul, Janmaat, Mbemba, Coloccini, Haidara; Colback, Anita (Tiote, 67); Sissoko, Wijnaldum (De Jong, 81), Obertan; Cisse (Mitrovic, 75). Subs not used: Darlow, Taylor, Aarons, Perez.
Saturday August 15
SWANSEA CITY 2 NEWCASTLE UTD 0
Krul, Janmaat, Mbemba, Coloccini, Haidara, Anita, Colback, Sissoko (45' Taylor), Wijnaldum, Obertan (82' Mitrovic), Cisse (54' Aarons). Subs: Williamson, Perez, Tiote, Darlow
Saturday August 22
MANCHESTER UTD 0 NEWCASTLE UTD 0
Krul, Mbemba, Taylor, Coloccini, Haidara, Anita, Colback, Perez (78' Tiote), Wijnaldum, Obertan (69' Thauvin), Mitrovic (88' Cisse).
Subs: Williamson, de Jong, Aarons, Darlow
Tuesday August 26
NEWCASTLE UTD 4 NORTHAMPTON TOWN 1 (Thauvin, Janmaat, de Jong, Williamson
Darlow, Janmaat, Lascelles, Williamson, Haidara (78' Toney), Tiote, Gouffran, Aarons, de Jong, Thauvin (65' Mitrovic), Perez (72' Colback).
Subs: Dummett, Wijnaldum, Mbemba, Elliot.
Saturday August 29
NEWCASTLE UTD 0 ARSENAL 1
Krul, Janmaat, Mbemba, Coloccini, Haidara, Anita (72' Perez), Sissoko (78' Cisse), Wijnaldum, Thauvin (87' de Jong), Mitrovic
Subs: Obertan, Tiote, Darlow, Taylor
Monday September 14
WEST HAM UTD 2 NEWCASTLE UTD 0
Krul, Janmaat, Mbemba, Coloccini, Haidara, Anita (60' de Jong), Colback, Sissoko, Wijnaldum (79' Aarons), Thauvin (60' Perez), Cisse Subs: Gouffran, Obertan, Lascelles, Darlow
Saturday September 19
NEWCASTLE UTD 1 WATFORD 2
Krul, Janmaat, Mbemba, Coloccini, Haidara (80' Aarons), Wijnaldum, Colback, Thauvin (88' Obertan), Sissoko, Perez, Cisse (45' de Jong)
Subs: Williamson, Anita, Lascelles, Elliot
Wednesday September 23
NEWCASTLE UTD 0 SHEFF WED 1 (League Cup)
Krul, Janmaat (45' Mbabu), Lascelles, Williamson, Mbemba, Anita, Wijnaldum, Thauvin (45' Perez), Sissoko, Obertan (71' Toney), de Jong
Subs: Coloccini, Gouffran, Elliot, Barlaser
Saturday September 26
NEWCASTLE UTD 2 CHELSEA 2 (Perez, Wijnaldum)
Krul, Janmaat, Mbemba, Coloccini, Mbabu, Sissoko (90+2' de Jong), Colback (54' Obertan), Anita, Wijnaldum, Perez, Mitrovic (85' Toney)
Subs: Williamson, Lascelles, Thauvin, Elliot
Saturday October 3
MANCHESTER CITY 6 NEWCASTLE UTD 1 (Mitrovic)
Krul, Janmaat, Mbemba, Coloccini, Mbabu (53' Lascelles), Sissoko (66' Tiote), Anita, Gouffran (66' Thauvin), Wijnaldum, Mitrovic, Perez
Subs: Williamson, Cisse, de Jong, Elliot
Sunday October 18
NEWCASTLE UTD 6 NORWICH 2 (Wijnaldum 4, Perez, Mitrovic)
Elliot, Janmaat, Mbemba, Coloccini, Dummett (65' Haidara), Sissoko, Tiote (45' Anita), Colback, Wijnaldum, Perez, Mitrovic (88' Cisse)
Subs: de Jong, Lascelles, Thauvin, Woodman
Sunday October 25
12:00 Sunderland v Newcastle United
Saturday October 31
15:00 Newcastle United v Stoke City
Saturday November 7
12:45 Bournemouth v Newcastle United
Saturday November 21
15:00 Newcastle United v Leicester City
Saturday November 28
15:00 Crystal Palace v Newcastle United
Sunday December 6
16:00 Newcastle United v Liverpool
Sunday December 14
16:00 Tottenham v Newcastle United
Saturday December 19
17:30 Newcastle United v Aston Villa
Saturday December 26
17:30 Newcastle United v Everton
Monday December 28
15:00 W Brom v Newcastle United