Kevin Keegan's faltering summer recruitment drive has again been knocked back as Ferdinand got cold feet ... and Wayne Bridge signed a four year deal at Stamford Bridge.
Although West Ham were prepared to part with the former England Under-21 international, Ferdinand himself was understood to be less than keen on moving to chilly Tyneside.
Too be honest, I think KK thinks more of Ferdinand than many of the Toon fans, who see him as "average" at the very best.
Put it this way ... he's no Richard Dunne, is he? But KK's number one target has decide to stay at Man City.
According to reports from London: "West Ham will continue in their attempts to offload Ferdinand as they trim a vastly inflated wage bill. They valued him at £6m, with Newcastle by far the most interested party."
We get the feeling life in the Toon could be a little too much for the Cockney soft shite.