Sad Mackems Back On The Sugar Puffs!

Last updated : 13 February 2009 By Footy Mad - Editor
But the Honey Monster has shown he is still sweet on Sunderland, in a new spoof video.

Black Cats fans still remember the mid-1990s campaign that saw the promotional character for the breakfast cereal acting the fool with Toon stars Kevin Keegan and Alan Shearer - which led to a boycott of Sugar Puffs on Wearside.

But today sees the release of a new online advert which reveals the Honey Monster was a Sunderland fan all along.

The Wearside boycott is OFF!