PROBABLY ... The Best Deal In The World
Last Updated : 28-Jun-2007 by
The four-year agreement, which starts on July 1, is one of the biggest of its type in British sport.
Carling previously sponsored the Premier League and have backed the Carling Cup four the last four years, as well as Old Firm rivals Rangers and Celtic.
The announcement brings an end to the Magpies' long association with Scottish and Newcastle.
