The Newcastle job was never going to be easy for Steve Bruce.
He was a Mackem ... and The Fat Controller was always going to punish the Toon Army for whatever reason ... because that is the sort of guy he is.
The new Newcastle manager may have seen little bits of promise from his side in last week's narrow defeat at home to Arsenal, but he had nothing to console him as they were overrun at Carrow Road.
It might have been different had they not spurned two glorious first half chances before Norwich opened the scoring.
First, debutant Emil Krafth blazed over from just six yards when picked out at the back post.
Then, Isaac Hayden carved out space on the right and whipped in a glorious cross for Joelinton. The ex-Hoffenheim man met it powerfully but sent it spinning the wrong side of Krul's left post.
He limped off later after a heavy challenge from Grant Hanley, while Miguel Almiron - his predecessor as record signing - was virtually anonymous.
Jonjo Shelvey scored a neat consolation in injury time but Bruce has plenty of problems at the top end of the pitch before a daunting trip to Tottenham next week.