Sunderland were celebrating Premier League survival last May, with a dream scenario transpiring as they did so at Newcastle's expense.
Fans revelled in seeing Newcastle relegated to the Championship, and their players got involved too.
One of these was goalkeeper Jordan Pickford, who sent a gloating tweet out mocking Newcastle's demise.
Jordan Pickford ✔ @JPickford1
Were staying up, they're going down...we're staying up, they're going down...#whatachant #safc #gettheraveon
7:47 PM - 15 May 2016
1,391 1,391 Retweets 1,858 1,858 likes
Right now Pickford's message is not looking too clever at all, with Sunderland's relegation to the Championship inevitable.
Meanwhile Newcastle are on the verge of clinching promotion back to the Premier League.
Pickford has done enough individually to suggest that he will be playing in the top flight next season regardless with a transfer battle emerging for his signature.
Perhaps the Newcastle United players will learn from Pickford's error?