He begins another bid to bring the glory days back to Tyneside and he is clearly seen as the "fan's choice" to do it.
Sadly Newcastle want the fans to stay away today, and the stadium will NOT be open like it was for the arrival of Alan Shearer and Ruud Gullit.
According to SKY TV, they claim Keegan wants to keep it low profile. But when is the appointment of a Newcastle manager EVER low profile?
More on the press conference later.