The 29-year-old has started just one Premier League game this season and has been linked with a move away from St James' Park this January.
Lille had emerged as admirers and reports in France had suggested that the Ligue 1 club were hoping to bring him in during the window.
But now L'Equipe say that the Stade Pierre-Mauroy side will not be firming up their interest with a bid because he is simply too expensive.
It is claimed that the only French club who could currently afford the wages of 29-year-old Gouffran, who arrived at Newcastle from Bordeaux for £1.4m back in January 2013, is Paris Saint-Germain.