Bale has filed an application to the Intellectual Property Office (IPO) to trademark a logo which copies the goal celebration gesture he makes every time he finds the net, with a number 11 - his shirt number - inside the heart.
An independent tribunal will decide in the next two months whether he can trademark the logo.
Bale first incorporated the heart sign in to his goal celebration in 2010, but although it was nicked, it's the person who wins the legal right to trademark the logo who is the winner.
Perhaps our own Alan Shearer missed the boat with his goal celeration.
Should it give him the green light, the Tottenham forward will then have a powerful icon which he can incorporate into his image rights.
That could stand to make him up to £3million a year, according to Nigel Currie, director of sports marketing agency brand-rapport.
He said: "The possibilities are huge for Gareth Bale. Once he has that right he can cash in on it and become a more well-known player.
"A third of his overall income could be made from his image rights, potentially up to £3million a year."
WE TELL IT AS IT IS - NO BULLSHIT!
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