... they have announced a series of price cuts and freezes which they claimed were aimed at rewarding the loyalty of their supporters.
There were 48,000 at St James' Park for the visit of Spurs, in the same week Sunderland got 16,000 for an FA Cup tie against Premier League side Southampton.
But, let's be honest, the high attendances at Newcastle are because of such high season ticket sales. Would supporters make the effort after awful home performances of late?
Thousands are talking about not renewing next season, and although that usually is the case following a bad run of results, they REALLY mean it this time!
Finance director John Irving said: “Keeping football affordable for supporters continues to be a hugely important aim at Newcastle United, so we are delighted to announce our ticketing plans for the 2014/15 season.
“Supporters on long-term price-freeze deals continue to show incredible loyalty to their club so it is only right their commitment continues to be acknowledged and rewarded.
“We look forward to finishing this season as strongly as possible with those supporters right behind the team before we look to build into next season.”
Supporters who are signed up to the deals, which guarantee a freeze on the holder's season ticket price for the duration of their respective term, will be the first fans to receive confirmation of their automatic renewals and individual direct debit payment plans for the new season.
Fans on ten-year deals will pay from £327 for adults, £286 for students and seniors and £90 for juniors for the 2014/15 campaign.
The club is also introducing a new, lower-priced category for supporters aged 18-21, with seats available in selected areas of the lower Leazes End and Level 4 of the Leazes West Corner. This is in addition to the 8,200-capacity Family Area, which includes the entirety of Level 7 in the Milburn Stand and Leazes West Corner.
Fixed-term price freezes were introduced with a ten-year deal ahead of the 2011/12 campaign, with season ticket holders on the long-term scheme guaranteed to keep their price as low as possible and protect it from potential future price increases.
A nine-year price-freeze deal was introduced a season later, with the eight-year deal launched in the following season.