Sources on Tyneside have insisted the proceeds from Perez's sale would be ploughed back into the playing squad.
But will that be added to the £100m promised for transfers?
Not on your life!
Ashley will NOT be putting anything of any substance into the coffers, if he can raise money by selling players.
Finding an adequate replacement for Perez could prove challenging given the turmoil currently surrounding the club.
Which top class striker would want to dive head-first into this hell hole?
Also brace yourself for a bid from Manchester United for promising midfielder Sean Longstaff.
Because ... no doubt about it ... flash the cash and Ashley will be pushing the kid out of the door.