But how can United compete with the topless beauties in bars such as Sam Jack's and the Vaults ... or cheep beer prices in the workingmen's clubs?
He has sat down with Carling, and come up with the idea of free beer ... for one game only ... n for fans who turn up early for Saturday's home game against Bolton Wanderers.
He has sat down with Carling, and come up with the idea of free beer ... for one game only ... n for fans who turn up early for Saturday's home game against Bolton Wanderers.
The club will give supporters who turn up before 2.10pm a voucher, which can be redeemed by over-18s for a beer.
Vouchers can also be exchanged for soft and hot drinks.
Fans are being encouraged to turn up early, with opera singer Graeme Danby to give a rendition of the Blaydon Races before kick off.
No disrespect to Mr Danby ... but I'd rather see the "Away Supporter" throwing his guts up in Sam Jacks ... encouraged by hundreds of Toon fans.