A weird story about how he follows England in the World Cup, is a passionate football fan, and how he "never ever supported Spurs" ... when we all know he did!
And what a load of bollox that has turned out to be!
The man is Mr Greed!
And who says so?
Wigan owner Dave Whelan, who obviously has no time for Mr Ashley, because Whelan was the man who confirmed some time ago: "Mike Ashley a Newcastle fan? The last time I was talking to him he was supporting Tottenham!"
And now Whealan has accused Ashley of being "greedy" as he reportedly holds out for a buyer who will pay £250million for Newcastle.