Just as Freddy Shepherd and Douglas Hall travelled the world to Spain, Holland, Australia and Brazil ... allegedly on the look out for new players back in 2003 then admitted they had no money to spend ... we have been "conned" yet a gain.
Ashley`s pledge could have been in all honesty ... but he has left many fans feeling the man is all "wind and piss".
Kevin Keegan looks to be no more than a puppet on strings, as he is left to tell the world just why it didn´t happen.
Because you can bet yer bottom dollar Ashley won´t face the music!
I´m sure we cannot wait for the next chapter of Ashley´s self-penned "question and answer" session that he published in the club´s official rag, as he avoids all those "tricky" questions.