Apparently it is the start of a major redevelopment programme which will see the bar reopen next month as 'Nine'.
Finance director John Irving said: "Shearer's Bar was immensely popular when it was first launched in 2004, but its popularity has dwindled over the years as this part of Newcastle has developed and new bars have opened around it.
"In transforming the site and opening the bar up to a wider range of visitors, it was important that a new name remained in keeping with the club's history and heritage, and Nine is certainly faithful to that.
"We have liaised directly with Alan to keep him abreast of the plans, which he has been appreciative of, and we're looking forward to launching Nine next month."
Shearer's Bar opened in December 2004 during Freddy Shepherd's reign as chairman.
Shearer wrote in today's Sun, in response to the controversy over Kinnear's appointment: "Where do we start?
"What I do know is that right now people are laughing at the football club I support. And that sickens me.
"I promised myself years ago never to be surprised by what happens in football - particularly when it comes to Newcastle. But this situation really is stretching it a bit.
"While other clubs are all plotting and planning for next season, Newcastle have a manager who has just been totally undermined.
"Alan Pardew has said he will carry on but I am sure it will be a difficult situation."
NEWCASTLE UNITED FIXTURES
All in all it's a good fixture list - and no matter how you dress it up, we have to play 19 clubs home and away, does it REALLY matter what order they come?
We go to Stadium of Shite on Oct 26, and the Mackems come to St James' Park on Feb 1st.
Our Boxing Day fixture is home to Stoke; New Years Day away to West Brom; and we finish the campaign at Anfield on May 11th.
Saturday August 17
15:00Premier League Manchester City v Newcastle United
Saturday August 24
15:00Premier League Newcastle United v West Ham United
Saturday August 31
15:00Premier League Newcastle United v Fulham Saturday
September 14
15:00Premier League Aston Villa v Newcastle United
Saturday September 21
15:00Premier League Newcastle United v Hull City
Saturday September 28
15:00Premier League Everton Newcastle v United
Saturday October 5
15:00Premier League Cardiff City v Newcastle United
Saturday October 19
15:00Premier League Newcastle United v Liverpool
Saturday October 26
15:00Premier League Sunderland v Newcastle United
Saturday November 2
15:00Premier League Newcastle United v Chelsea
Saturday November 9
15:00Premier League Tottenham v Newcastle United
Saturday November 23
15:00Premier League Newcastle United v Norwich City
Saturday November 30
15:00Premier League Newcastle United v West Brom
Tuesday December 3
19:45Premier League Swansea City v Newcastle United
Saturday December 7
15:00Premier League Man Utd v Newcastle United
Saturday December 14
15:00Premier League Newcastle United v Southampton
Saturday December 21
15:00Premier League Crystal Palace v Newcastle United
Thursday December 26
15:00Premier League Newcastle United v Stoke City
Saturday December 28
15:00Premier League Newcastle United v Arsenal
Wednesday January 1 2014
15:00Premier League West Brom v Newcastle United
Saturday January 11 2014
15:00Premier League Newcastle United v Manchester City
Saturday January 18 2014
15:00Premier League West Ham United v Newcastle United
Tuesday January 28 2014
19:45Premier League Norwich City v Newcastle United
Saturday February 1 2014
15:00Premier League Newcastle United v Sunderland
Saturday February 8 2014
15:00Premier League Chelsea v Newcastle United
Wednesday February 12 2014
19:45Premier League Newcastle United v Tottenham
Saturday February 22 2014
15:00Premier League Newcastle United v Aston Villa
Saturday March 1 2014
15:00Premier League Hull City v Newcastle United
Saturday March 8 2014
15:00Premier League Newcastle United v Everton
Saturday March 15 2014
15:00Premier League Fulham v Newcastle United
Saturday March 22 2014
15:00Premier League Newcastle United v Crystal Palace
Saturday March 29 2014
15:00Premier League Southampton v Newcastle United
Saturday April 5 2014
15:00Premier League Newcastle United v Man Utd
Saturday April 12 2014
15:00Premier League Stoke City v Newcastle United
Saturday April 19 2014
15:00Premier League Newcastle United v Swansea City
Saturday April 26 2014
15:00Premier League Arsenal v Newcastle United
Saturday May 3 2014
15:00Premier League Newcastle United v Cardiff City
Sunday May 11 2014
15:00Premier League Liverpool v Newcastle United
WE TELL IT AS IT IS - NO BULLSHIT!
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