Ashley, a life-long Tottenham Hotspurs fan was pictured laughing and joking with pals in a Leicester Square pub as United fans were drowning their sorrows after the Magpies set a new record of four consecutive Premier League defeats on the bounce at St James' Park.
Also in the shot is former United managing director Derek Llambias who is believed to have kissed and made up with the Toon tycoon after a summer fall out which led to his resignation.
Ashley offered Newcastle "staff" a £1m bonus if Newcastle beat Arsenal in the last game of the last campaign "and Tottenham qualified for the Champions League".
As it happened, Arsenal won 1-0 at St James' Park and they look Tottenham's place in the Champions League.
What a bugger, eh?