The 43-year-old billionaire said he would only speak about Sports Direct ... and then he refused to speak about that, too!
The meeting, near Mansfield, (where the company has its headquarters) was a chance for the media to catch up with the man dubbed as being the "worst chairman" in the history of Newcastle United football club.
And with a history of Gordon McKeag, Freddy Shepherd, and the notorious Westwood the Pirate ... that takes some doing!
Ashley and (partner in crime) Dennis 'Little Shit' Wise will miss the protests at St James' Park on Saturday, although neither have given a reason why.
Although I'm sure we all know the reason ... they are both shitting their pants!