... his constant ranting that the Old Firm will join the Barclays Premier League "sooner rather than later" ... does tend to get on yer tits.
Why should we let them in? What gives them the God-given right? Who would gain from it?
Rangers believe they are Scottish, so let them stay there.
Celtic believe they are Irish, so why not put the world to right and bugger off over there?
Who would gain? Certainly not the English clubs, that is for certain.
And how would the Old Firm get by without Europe every year, because they would never qualify?
But let's give McCoist his voice ...
McCoist: "I think Rangers and Celtic need to be looking at the bigger picture.
"Currently, we are unable to compete financially with the likes of Wigan, Burnley, Hull City or Bolton.
"But, with respect, we are bigger clubs.
"We cannot compete with the market those clubs offer. We need a piece of the action.
"There will be miles and miles of debate and it may be a distant way off but, realistically, the future of the Old Firm, in my opinion, lies elsewhere.
"I can only imagine most clubs in England, especially those in the Premier League, would reject the idea but I am optimistic it will happen.
"I would be more positive that a North Atlantic league might happen sooner - that would suit Rangers and Celtic.
"The days of signing the likes of Michael Laudrup, Tore Andre Flo, John Hartson and Chris Sutton are gone as far as Scottish football is concerned.
"I don't think it's a crime that clubs should want to better themselves and if it's in a new league then so be it.
"The danger is things will only get worse for the Old Firm.
"Just look at the situation of our club at this time. It's incredible that Rangers is in debt and has to sell off first-team players but that is a statement about Scottish football.
"We have to do what is best for Rangers and Celtic people will say the same about their club and I think both clubs agree that they cannot compete in the future the way things stand in the present.
"It's really difficult to take but we are no longer a strength in Europe. Other countries have overtaken us and Rangers and Celtic have stalled. If we are to progress, the situation has to be addressed now."