Keegan Understands 'Stay Away' Fans!
But there are more reasons to the empty seats at St James' Park, and the poorest season ticket sales in recent memory.
Not least the Joey Barton saga that has discouraged many fans from paying for their tickets.
But KK says "times are hard, but I will bring back the entertainment".
Keegan: "Why were there 5,000 empty seats? I don't have the answer.
"But the fact that we have started off with four points from two games will help, as will the quality of the players we have signed.
"All I know is that it's my job is to pick a team to win games, but it's a time of year when a lot of people are on holiday, a lot of other people might not have received their tickets and you must not underestimate how hard times are for people now."