Newcastle have beaten the Hammers on both visits to Upton Park since the Londoners last won promotion, but Bowyer believes there is a "different feel" to things at the club this season.
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Bowyer signed for the Magpies in 2003 and made 99 appearances for the club before joining the Hammers in 2006.
Bowyer netted the opening goal in Saturday's 3-0 win over Middlesbrough and although he is not getting carried away, the former Newcastle man insists confidence is high at the club.
Bowyer netted the opening goal in Saturday's 3-0 win over Middlesbrough and although he is not getting carried away, the former Newcastle man insists confidence is high at the club.
Bowyer: "Things already feel and look different to last season, it is a clichi but it is all about confidence in football and that is what winning brings which you take into the next game.
"But there is a long way to go so we are not getting too carried away yet. I think it is very important to get points on the board early doors which we are doing and to just take each game as it comes.
"We have got a very strong squad now thanks to the chairman and the manager spending very wisely in the summer and bringing in good established Premiership players that are hungry for success.
"To be getting the results we are and still have the likes of Kieron (Dyer), Freddie (Ljungberg) and Scotty Parker still to come back just shows you where we are now and how we are clearly going in the right direction."