Allardyce has launched a passionate defence of his style of play, saying: "We have played like Swansea."
Hammers supporters have been quick to voice their displeasure this season with what they have seen as some less than attractive football played by their side.
Sam Allardyce: "That's what we have to do.
"We are here to create, inspire, to fulfil people's dreams.
"That's what I am about. I am a creative person. My mind doesn't think about boring logistics. I want to do something different.
"Footballers respond to atmosphere. Atmosphere comes from bums on seats.
"Bums on seats create expectation. We have to deal with that.
"Swansea, who have taken the Premier League by storm.
"We have played like Swansea. At Watford (4-0), at Nottingham Forest (4-1), Portsmouth at home (4-3), the second half at Peterborough (2-0)."