Ashley A Laughing Stock Looking For A Quarter Of Fee!
Ashley himself embarked upon an abortive trip to Dubai in September after putting the club up for sale for the first time in the wake of a fans' backlash over Kevin Keegan's departure.
However, he returned amid claims that he had been asking for in excess of £400m for a club for which he had paid £134.4m barely a year earlier.
This time around, the business could be available for as little as £100million
He is now looking east once again, but with Everton and Tottenham also actively seeking buyers, Newcastle is unlikely to be at the head of the queue.